We talk to a lot of healthcare practice owners who are doing one thing really well: creating great content. They’re answering patient questions in blog posts, explaining common symptoms, and sharing helpful tips.
But then… they stop.
The blog gets published on the website, and that’s it. No one sees it. No one shares it. And it doesn’t help bring in new patients. Here’s what we tell every practice we work with:
If you want your blog to work, you’ve got to move it—not just post it.
Why Just Posting Isn’t Enough
Publishing your blog is only the first step. If you don’t share it, you’re hoping people randomly find it—and that’s not a strategy. You already did the hard part (writing it). Now let’s make it work for you.
3 Places to Share Your Blog for Maximum Impact
Here are three easy, free ways to get your blog in front of the right people—starting today.
1. Social Media (Yes, Even Just Facebook)
You don’t need to be on every platform. Just post where your patients are.
Write a quick intro—like:
“Dr. Harris sees this every week—here’s what you should know about chronic knee pain.”
Then link to your blog. Done.
Bonus tip: Add a photo or graphic to stop the scroll.
2. Your Email List
You probably have more emails than you think—former patients, newsletter subscribers, and referrals. Send a simple email that says:
“This week’s quick read: 3 signs it might be more than allergies.”
Link to the blog and remind them you’re here if they need you.
3. Your Front Desk or Exam Room
This one is so simple—and so powerful. Train your team to say things like:
“Dr. Chen actually wrote a quick blog about this. You can find it on our site if you want to read more later.”
Now your content becomes part of the conversation—not just something online.
Your Blog Distribution Checklist: 3 Simple Ways to Get Seen
1. Post on Social Media
- Share on Facebook with a quick personal intro
- Add a visual (photo, graphic, or video)
- Respond to any comments or shares
2. Send It In An Email
- Use a subject line that asks a common question
- Add a short message like: “Here’s what we’re seeing this week”
- Include a clear link to the full blog post
3. Mention It In The Office
- Have front desk staff mention it to patients
- Encourage providers to reference it during visits
- Print out a copy for your waiting room (optional!)
Bonus Tip: Repeat monthly to keep your practice top of mind in your community.
Here’s What Happens When You Share
You stay top of mind.
You build trust before the visit.
You show up where patients are already looking.
And that turns a blog post into a real growth tool.
Want Help Making It All Happen?
At Powr Practice, we help busy practices like yours turn simple blog posts into content systems that attract and convert new patients—without adding more to your plate. Visit PowrPractice.com to learn more and get the tools to build visibility the smart way.
