When we first started helping healthcare practices grow, one thing came up over and over again:
“We want more patients… but we don’t have money to spend on marketing.”
Sound familiar?
The truth is, you don’t need a big budget to get noticed.
In fact, you don’t even need to “do marketing” in the way most people think.
What you do need?
To start using what you already have—your patient conversations.
You’re Already Doing the Hard Part
Every day, you and your team answer dozens of patient questions. Things like:
- “Is this normal?”
- “How long will this last?”
- “Should I come in for this?”
Those questions are more than just part of the visit—they’re also your easiest marketing content.
Because guess what? People are searching for those exact same things online.
How I Turn Questions into Content
Here’s what we do—and what we teach practices to do every week:
- Ask your front desk or providers: “What did patients ask today?”
Write those questions down.
- Pick one and answer it simply.
Imagine you’re talking to a friend or your neighbor. Keep it short—150 to 300 words is plenty.
- Post it on your website as a blog.
Title it clearly, like: “Should I Be Worried About Sudden Back Pain?” or “3 Signs You Might Need to See a Specialist.”
- Share it on Facebook or in an email.
You already answered the question. Now let more people hear it.
Why It Works (Even Without Money)
This works because it builds trust. And trust leads to new patients.
When people find helpful, honest answers from you online, they’re more likely to choose you when they’re ready to book.
You’re not shouting for attention—you’re showing up as the expert you already are.
Need Help Getting Started?
If you’re tired of feeling like your practice is the best-kept secret in town, I’d love to help.
At Powr Practice, we help practices turn everyday questions into content that attracts, educates, and builds loyalty—without spending thousands on marketing.
Visit PowrPractice.com to learn how to turn your voice into your most powerful growth tool.
